Porsche rear lights in the red-lit event space
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Onset

CHASING THE FRAME.

Words & images
DEINITE
PORSCHE CENTRUM ORECH. ARCHITECTURE, REFLECTED LIGHT AND THE PEOPLE INSIDE IT. A GRAND OPENING TOLD THROUGH THE ATMOSPHERE OF THE NIGHT.

THE ROOM SETS THE TONE.

THE BUILDING GLOWS RED. GLASS HOLDS THE REFLECTIONS. A REAR LIGHT CUTS A CLEAN LINE THROUGH THE FRAME. AT THE PORSCHE ORECH GRAND OPENING PARTY, THE SPACE HAD A VISUAL LANGUAGE OF ITS OWN.

OUR AFTERMOVIE BROUGHT ARCHITECTURE, MOVEMENT AND HUMAN PRESENCE INTO ONE RHYTHM. THE CARS BELONG TO THAT PICTURE, ALONGSIDE THE ROOM AND THE PEOPLE MOVING THROUGH IT. A WIDE VIEW GIVES THE EVENING ITS SCALE. A CLOSER FRAME FINDS ITS TEXTURE.

01 / PORSCHE CENTRUM ORECH. THE BUILDING IN RED.

THE ROOM SETS THE TONE.

THE BUILDING GLOWS RED. GLASS HOLDS THE REFLECTIONS. A REAR LIGHT CUTS A CLEAN LINE THROUGH THE FRAME. AT THE PORSCHE ORECH GRAND OPENING PARTY, THE SPACE HAD A VISUAL LANGUAGE OF ITS OWN.

OUR AFTERMOVIE BROUGHT ARCHITECTURE, MOVEMENT AND HUMAN PRESENCE INTO ONE RHYTHM. THE CARS BELONG TO THAT PICTURE, ALONGSIDE THE ROOM AND THE PEOPLE MOVING THROUGH IT. A WIDE VIEW GIVES THE EVENING ITS SCALE. A CLOSER FRAME FINDS ITS TEXTURE.

01 / PORSCHE CENTRUM ORECH. THE BUILDING IN RED.

LET THE LIGHT DESCRIBE THE SHAPE.

LET THE LIGHT DESCRIBE THE SHAPE.

ONE NIGHT. A SHARED LANGUAGE.

TOASTER PICTURES COMMISSIONED THE PROJECT. WE BUILT IT IN DIALOGUE WITH THE COMMERCIAL FILM DIRECTED BY DAVID STACHURA, WHICH PREMIERED AT THE EVENT. FLO LED THE AGENCY EXECUTION.

THAT CONTEXT GAVE THE AFTERMOVIE A PLACE WITHIN THE WIDER EVENING. THE IMAGES NEEDED TO CARRY ITS CHARACTER: CONTROLLED, GRAPHIC AND SHAPED BY THE LIGHT ALREADY DEFINING THE SPACE.

02 / SHAPE, SURFACE, REFLECTION.

ONE NIGHT. A SHARED LANGUAGE.

TOASTER PICTURES COMMISSIONED THE PROJECT. WE BUILT IT IN DIALOGUE WITH THE COMMERCIAL FILM DIRECTED BY DAVID STACHURA, WHICH PREMIERED AT THE EVENT. FLO LED THE AGENCY EXECUTION.

THAT CONTEXT GAVE THE AFTERMOVIE A PLACE WITHIN THE WIDER EVENING. THE IMAGES NEEDED TO CARRY ITS CHARACTER: CONTROLLED, GRAPHIC AND SHAPED BY THE LIGHT ALREADY DEFINING THE SPACE.

02 / SHAPE, SURFACE, REFLECTION.

FROM DETAIL TO WHOLE.

A BADGE. A CURVE IN THE BODYWORK. RACING IMAGES ON THE WALL. EACH DETAIL SHIFTS THE PACE BEFORE THE FRAME OPENS BACK OUT TO THE ARCHITECTURE.

THE SEQUENCE BRINGS THOSE FRAGMENTS TOGETHER. THE FINISHED PIECE HOLDS ONTO THE NIGHT THROUGH ITS SURFACES, ITS MOVEMENT AND THE ATMOSPHERE BETWEEN THEM.

FROM DETAIL TO WHOLE.

A BADGE. A CURVE IN THE BODYWORK. RACING IMAGES ON THE WALL. EACH DETAIL SHIFTS THE PACE BEFORE THE FRAME OPENS BACK OUT TO THE ARCHITECTURE.

THE SEQUENCE BRINGS THOSE FRAGMENTS TOGETHER. THE FINISHED PIECE HOLDS ONTO THE NIGHT THROUGH ITS SURFACES, ITS MOVEMENT AND THE ATMOSPHERE BETWEEN THEM.

03 / RACING HISTORY ON THE WALL.
03 / RACING HISTORY ON THE WALL.

DEINITE / FULL PRODUCTION. COMMISSIONED BY TOASTER PICTURES. AGENCY EXECUTION / FLO. COMMERCIAL FILM SCREENED AT THE EVENT / DIRECTED BY DAVID STACHURA.

VIEW THE PROJECT.

DEINITE / FULL PRODUCTION. COMMISSIONED BY TOASTER PICTURES. AGENCY EXECUTION / FLO. COMMERCIAL FILM SCREENED AT THE EVENT / DIRECTED BY DAVID STACHURA.

VIEW THE PROJECT.

THE ROOM SETS THE TONE.

THE BUILDING GLOWS RED. GLASS HOLDS THE REFLECTIONS. A REAR LIGHT CUTS A CLEAN LINE THROUGH THE FRAME. AT THE PORSCHE ORECH GRAND OPENING PARTY, THE SPACE HAD A VISUAL LANGUAGE OF ITS OWN.

OUR AFTERMOVIE BROUGHT ARCHITECTURE, MOVEMENT AND HUMAN PRESENCE INTO ONE RHYTHM. THE CARS BELONG TO THAT PICTURE, ALONGSIDE THE ROOM AND THE PEOPLE MOVING THROUGH IT. A WIDE VIEW GIVES THE EVENING ITS SCALE. A CLOSER FRAME FINDS ITS TEXTURE.

01 / PORSCHE CENTRUM ORECH. THE BUILDING IN RED.
01 / PORSCHE CENTRUM ORECH. THE BUILDING IN RED.
LET THE LIGHT DESCRIBE THE SHAPE.

ONE NIGHT. A SHARED LANGUAGE.

TOASTER PICTURES COMMISSIONED THE PROJECT. WE BUILT IT IN DIALOGUE WITH THE COMMERCIAL FILM DIRECTED BY DAVID STACHURA, WHICH PREMIERED AT THE EVENT. FLO LED THE AGENCY EXECUTION.

THAT CONTEXT GAVE THE AFTERMOVIE A PLACE WITHIN THE WIDER EVENING. THE IMAGES NEEDED TO CARRY ITS CHARACTER: CONTROLLED, GRAPHIC AND SHAPED BY THE LIGHT ALREADY DEFINING THE SPACE.

02 / SHAPE, SURFACE, REFLECTION.
02 / SHAPE, SURFACE, REFLECTION.

FROM DETAIL TO WHOLE.

A BADGE. A CURVE IN THE BODYWORK. RACING IMAGES ON THE WALL. EACH DETAIL SHIFTS THE PACE BEFORE THE FRAME OPENS BACK OUT TO THE ARCHITECTURE.

THE SEQUENCE BRINGS THOSE FRAGMENTS TOGETHER. THE FINISHED PIECE HOLDS ONTO THE NIGHT THROUGH ITS SURFACES, ITS MOVEMENT AND THE ATMOSPHERE BETWEEN THEM.

03 / RACING HISTORY ON THE WALL.
03 / RACING HISTORY ON THE WALL.

DEINITE / FULL PRODUCTION. COMMISSIONED BY TOASTER PICTURES. AGENCY EXECUTION / FLO. COMMERCIAL FILM SCREENED AT THE EVENT / DIRECTED BY DAVID STACHURA.

VIEW THE PROJECT.

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