Illuminated Lamborghini emblems on a building at night
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A DIFFERENT KIND OF HORSEPOWER.

Words & images
DEINITE
LAMBORGHINI, SPOT ON AND ZEMEPROJEKT. AN EVENING OF CARS, FINE DINING AND SMALL MOMENTS, HELD IN THE SAME FRAME.

START WITH THE EVENING.

THE SETTING BRINGS TWO KINDS OF ATTENTION TOGETHER. SCULPTED MACHINES FILL THE SPACE. AN INTIMATE DINNER GIVES PEOPLE A REASON TO STAY IN IT.

FOR THIS LAMBORGHINI EVENING, WE BUILT THE FILM AROUND RESTRAINT, DETAIL AND ATMOSPHERE. THE CARS, THE GUESTS AND THE DINING EXPERIENCE EACH HAVE A PLACE IN THE SEQUENCE. THEIR RELATIONSHIP GIVES THE EVENT ITS CHARACTER.

01 / LAMBORGHINI. FORM IN DETAIL.

START WITH THE EVENING.

THE SETTING BRINGS TWO KINDS OF ATTENTION TOGETHER. SCULPTED MACHINES FILL THE SPACE. AN INTIMATE DINNER GIVES PEOPLE A REASON TO STAY IN IT.

FOR THIS LAMBORGHINI EVENING, WE BUILT THE FILM AROUND RESTRAINT, DETAIL AND ATMOSPHERE. THE CARS, THE GUESTS AND THE DINING EXPERIENCE EACH HAVE A PLACE IN THE SEQUENCE. THEIR RELATIONSHIP GIVES THE EVENT ITS CHARACTER.

01 / LAMBORGHINI. FORM IN DETAIL.

GIVE THE SMALL MOMENTS ROOM.

GIVE THE SMALL MOMENTS ROOM.

DESIGN REACHES THE TABLE.

THE PROJECT WAS CREATED ALONGSIDE ZEMEPROJEKT, WHOSE DESIGN-LED CATERING BECAME PART OF THE NIGHT'S VISUAL LANGUAGE. FOOD AND PRESENTATION BELONG TO THE SAME WORLD AS THE OBJECTS AND ARCHITECTURE AROUND THEM.

THAT GAVE US A WIDER FIELD OF DETAIL TO WORK WITH. A CAR'S SURFACE AND A CAREFULLY ARRANGED TABLE ASK FOR DIFFERENT FRAMES, BUT BOTH REWARD ATTENTION TO FORM, COLOUR AND THE SPACE AROUND THEM.

02 / THE SETTING FOR THE EVENING.

DESIGN REACHES THE TABLE.

THE PROJECT WAS CREATED ALONGSIDE ZEMEPROJEKT, WHOSE DESIGN-LED CATERING BECAME PART OF THE NIGHT'S VISUAL LANGUAGE. FOOD AND PRESENTATION BELONG TO THE SAME WORLD AS THE OBJECTS AND ARCHITECTURE AROUND THEM.

THAT GAVE US A WIDER FIELD OF DETAIL TO WORK WITH. A CAR'S SURFACE AND A CAREFULLY ARRANGED TABLE ASK FOR DIFFERENT FRAMES, BUT BOTH REWARD ATTENTION TO FORM, COLOUR AND THE SPACE AROUND THEM.

02 / THE SETTING FOR THE EVENING.

LET THE NIGHT HOLD ITS PACE.

DEINITE HANDLED THE FULL PRODUCTION FOR LAMBORGHINI X SPOT ON. THE APPROACH GAVE CARS, FINE DINING AND GUESTS THE SAME ATTENTION.

THE RESULTING EVENT FILM LETS LUXURY SIT IN THE SMALLER MOMENTS. A RECOGNISABLE SHAPE, A CONSIDERED OBJECT, THE PRESENCE OF PEOPLE IN THE ROOM. THE ATMOSPHERE BUILDS THROUGH WHAT SHARES THE FRAME.

LET THE NIGHT HOLD ITS PACE.

DEINITE HANDLED THE FULL PRODUCTION FOR LAMBORGHINI X SPOT ON. THE APPROACH GAVE CARS, FINE DINING AND GUESTS THE SAME ATTENTION.

THE RESULTING EVENT FILM LETS LUXURY SIT IN THE SMALLER MOMENTS. A RECOGNISABLE SHAPE, A CONSIDERED OBJECT, THE PRESENCE OF PEOPLE IN THE ROOM. THE ATMOSPHERE BUILDS THROUGH WHAT SHARES THE FRAME.

03 / A SMALLER SCALE. THE SAME ATTENTION TO FORM.
03 / A SMALLER SCALE. THE SAME ATTENTION TO FORM.

CLIENT / LAMBORGHINI X SPOT ON. DEINITE / FULL PRODUCTION. CREATED ALONGSIDE ZEMEPROJEKT.

VIEW THE PROJECT.

CLIENT / LAMBORGHINI X SPOT ON. DEINITE / FULL PRODUCTION. CREATED ALONGSIDE ZEMEPROJEKT.

VIEW THE PROJECT.

START WITH THE EVENING.

THE SETTING BRINGS TWO KINDS OF ATTENTION TOGETHER. SCULPTED MACHINES FILL THE SPACE. AN INTIMATE DINNER GIVES PEOPLE A REASON TO STAY IN IT.

FOR THIS LAMBORGHINI EVENING, WE BUILT THE FILM AROUND RESTRAINT, DETAIL AND ATMOSPHERE. THE CARS, THE GUESTS AND THE DINING EXPERIENCE EACH HAVE A PLACE IN THE SEQUENCE. THEIR RELATIONSHIP GIVES THE EVENT ITS CHARACTER.

01 / LAMBORGHINI. FORM IN DETAIL.
01 / LAMBORGHINI. FORM IN DETAIL.
GIVE THE SMALL MOMENTS ROOM.

DESIGN REACHES THE TABLE.

THE PROJECT WAS CREATED ALONGSIDE ZEMEPROJEKT, WHOSE DESIGN-LED CATERING BECAME PART OF THE NIGHT'S VISUAL LANGUAGE. FOOD AND PRESENTATION BELONG TO THE SAME WORLD AS THE OBJECTS AND ARCHITECTURE AROUND THEM.

THAT GAVE US A WIDER FIELD OF DETAIL TO WORK WITH. A CAR'S SURFACE AND A CAREFULLY ARRANGED TABLE ASK FOR DIFFERENT FRAMES, BUT BOTH REWARD ATTENTION TO FORM, COLOUR AND THE SPACE AROUND THEM.

02 / THE SETTING FOR THE EVENING.
02 / THE SETTING FOR THE EVENING.

LET THE NIGHT HOLD ITS PACE.

DEINITE HANDLED THE FULL PRODUCTION FOR LAMBORGHINI X SPOT ON. THE APPROACH GAVE CARS, FINE DINING AND GUESTS THE SAME ATTENTION.

THE RESULTING EVENT FILM LETS LUXURY SIT IN THE SMALLER MOMENTS. A RECOGNISABLE SHAPE, A CONSIDERED OBJECT, THE PRESENCE OF PEOPLE IN THE ROOM. THE ATMOSPHERE BUILDS THROUGH WHAT SHARES THE FRAME.

03 / A SMALLER SCALE. THE SAME ATTENTION TO FORM.
03 / A SMALLER SCALE. THE SAME ATTENTION TO FORM.

CLIENT / LAMBORGHINI X SPOT ON. DEINITE / FULL PRODUCTION. CREATED ALONGSIDE ZEMEPROJEKT.

VIEW THE PROJECT.

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