Models in red OP MAMA garments viewed through an interior doorway
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Process

MADE TO MOVE. MADE TO LIVE.

Words & images
DEINITE
OP MAMA BY MIRKA NOVAKOVA. A FASHION FILM WHERE SCULPTURAL CLOTHING, EVERYDAY COMFORT AND THE PRESENCE OF CHILDREN SHARE THE PICTURE.

GIVE THE CLOTHES A WORLD.

OP MAMA BRINGS WEARABLE COMFORT INTO CONVERSATION WITH SCULPTURAL DESIGN. THE PREGNANCY COLLECTION BY MIRKA NOVAKOVA HAS A PRACTICAL PURPOSE AND A DISTINCT VISUAL CHARACTER.

OUR FILM INTRODUCES THAT CHARACTER THROUGH PEOPLE AND THE SPACES AROUND THEM. BOLD COLOUR AND GENEROUS SHAPES SIT WITHIN FAMILIAR SETTINGS. THE GARMENTS HAVE A STRONG PRESENCE, WHILE THE PEOPLE WEARING THEM KEEP THE IMAGES GROUNDED.

01 / OP MAMA. MIRKA NOVAKOVA'S SS22 COLLECTION.

GIVE THE CLOTHES A WORLD.

OP MAMA BRINGS WEARABLE COMFORT INTO CONVERSATION WITH SCULPTURAL DESIGN. THE PREGNANCY COLLECTION BY MIRKA NOVAKOVA HAS A PRACTICAL PURPOSE AND A DISTINCT VISUAL CHARACTER.

OUR FILM INTRODUCES THAT CHARACTER THROUGH PEOPLE AND THE SPACES AROUND THEM. BOLD COLOUR AND GENEROUS SHAPES SIT WITHIN FAMILIAR SETTINGS. THE GARMENTS HAVE A STRONG PRESENCE, WHILE THE PEOPLE WEARING THEM KEEP THE IMAGES GROUNDED.

01 / OP MAMA. MIRKA NOVAKOVA'S SS22 COLLECTION.

LET THE CLOTHES BELONG TO THE PEOPLE.

LET THE CLOTHES BELONG TO THE PEOPLE.

KEEP THE PICTURE PLAYFUL.

THE SHOOT BROUGHT MODELS AND CHILDREN TOGETHER IN A COMPACT PRODUCTION. THEIR SHARED PRESENCE GIVES THE CLOTHING A HUMAN CONTEXT: HELD IN SOMEONE'S ARMS, WORN WHILE SITTING TOGETHER, FRAMED BY THE GARDEN AROUND THEM.

THE VISUAL LANGUAGE STAYS FASHION-LED, WITH A PLAYFUL TONE AND A SUBTLE SURREAL EDGE. SATURATED REDS, SOFT BLUE FABRIC AND GREENERY GIVE THE FILM A CLEAR PALETTE. SHAPE AND EVERYDAY LIFE OCCUPY THE SAME SPACE.

02 / CLOTHING IN COMPANY.

KEEP THE PICTURE PLAYFUL.

THE SHOOT BROUGHT MODELS AND CHILDREN TOGETHER IN A COMPACT PRODUCTION. THEIR SHARED PRESENCE GIVES THE CLOTHING A HUMAN CONTEXT: HELD IN SOMEONE'S ARMS, WORN WHILE SITTING TOGETHER, FRAMED BY THE GARDEN AROUND THEM.

THE VISUAL LANGUAGE STAYS FASHION-LED, WITH A PLAYFUL TONE AND A SUBTLE SURREAL EDGE. SATURATED REDS, SOFT BLUE FABRIC AND GREENERY GIVE THE FILM A CLEAR PALETTE. SHAPE AND EVERYDAY LIFE OCCUPY THE SAME SPACE.

02 / CLOTHING IN COMPANY.

LET FORM MEET LIFE.

DEINITE HANDLED THE FULL PRODUCTION, WITH DIRECTION BY ONDREJ SILNY. THE FILM KEEPS ITS ATTENTION ON THE COLLECTION AND THE PEOPLE WITHIN IT.

THE RESULT GIVES OP MAMA A WORLD OF ITS OWN. THE SCULPTURAL QUALITIES REMAIN VISIBLE, ALONGSIDE THE COMFORT, CLOSENESS AND ORDINARY MOMENTS THAT MAKE THE CLOTHES FEEL LIVED IN.

LET FORM MEET LIFE.

DEINITE HANDLED THE FULL PRODUCTION, WITH DIRECTION BY ONDREJ SILNY. THE FILM KEEPS ITS ATTENTION ON THE COLLECTION AND THE PEOPLE WITHIN IT.

THE RESULT GIVES OP MAMA A WORLD OF ITS OWN. THE SCULPTURAL QUALITIES REMAIN VISIBLE, ALONGSIDE THE COMFORT, CLOSENESS AND ORDINARY MOMENTS THAT MAKE THE CLOTHES FEEL LIVED IN.

03 / SCULPTURAL FORM. EVERYDAY SETTING.
03 / SCULPTURAL FORM. EVERYDAY SETTING.

DESIGNER AND CLIENT / MIRKA NOVAKOVA. COLLECTION / OP MAMA. DEINITE / FULL PRODUCTION. DIRECTION / ONDREJ SILNY.

VIEW THE PROJECT.

DESIGNER AND CLIENT / MIRKA NOVAKOVA. COLLECTION / OP MAMA. DEINITE / FULL PRODUCTION. DIRECTION / ONDREJ SILNY.

VIEW THE PROJECT.

GIVE THE CLOTHES A WORLD.

OP MAMA BRINGS WEARABLE COMFORT INTO CONVERSATION WITH SCULPTURAL DESIGN. THE PREGNANCY COLLECTION BY MIRKA NOVAKOVA HAS A PRACTICAL PURPOSE AND A DISTINCT VISUAL CHARACTER.

OUR FILM INTRODUCES THAT CHARACTER THROUGH PEOPLE AND THE SPACES AROUND THEM. BOLD COLOUR AND GENEROUS SHAPES SIT WITHIN FAMILIAR SETTINGS. THE GARMENTS HAVE A STRONG PRESENCE, WHILE THE PEOPLE WEARING THEM KEEP THE IMAGES GROUNDED.

01 / OP MAMA. MIRKA NOVAKOVA'S SS22 COLLECTION.
01 / OP MAMA. MIRKA NOVAKOVA'S SS22 COLLECTION.
LET THE CLOTHES BELONG TO THE PEOPLE.

KEEP THE PICTURE PLAYFUL.

THE SHOOT BROUGHT MODELS AND CHILDREN TOGETHER IN A COMPACT PRODUCTION. THEIR SHARED PRESENCE GIVES THE CLOTHING A HUMAN CONTEXT: HELD IN SOMEONE'S ARMS, WORN WHILE SITTING TOGETHER, FRAMED BY THE GARDEN AROUND THEM.

THE VISUAL LANGUAGE STAYS FASHION-LED, WITH A PLAYFUL TONE AND A SUBTLE SURREAL EDGE. SATURATED REDS, SOFT BLUE FABRIC AND GREENERY GIVE THE FILM A CLEAR PALETTE. SHAPE AND EVERYDAY LIFE OCCUPY THE SAME SPACE.

02 / CLOTHING IN COMPANY.
02 / CLOTHING IN COMPANY.

LET FORM MEET LIFE.

DEINITE HANDLED THE FULL PRODUCTION, WITH DIRECTION BY ONDREJ SILNY. THE FILM KEEPS ITS ATTENTION ON THE COLLECTION AND THE PEOPLE WITHIN IT.

THE RESULT GIVES OP MAMA A WORLD OF ITS OWN. THE SCULPTURAL QUALITIES REMAIN VISIBLE, ALONGSIDE THE COMFORT, CLOSENESS AND ORDINARY MOMENTS THAT MAKE THE CLOTHES FEEL LIVED IN.

03 / SCULPTURAL FORM. EVERYDAY SETTING.
03 / SCULPTURAL FORM. EVERYDAY SETTING.

DESIGNER AND CLIENT / MIRKA NOVAKOVA. COLLECTION / OP MAMA. DEINITE / FULL PRODUCTION. DIRECTION / ONDREJ SILNY.

VIEW THE PROJECT.

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